Netflix Price History (Standard Plan, US)
The US price of Netflix Standard without ads was $19.99 per month as of Oct 2026, according to Netflix's dated US price changes. That is 11.1% higher than a year earlier. Since January 2018 ($10.99), it is up 81.9%. In our data, which starts Jan 2011, the highest price was $19.99 (since Mar 26, 2026) and the lowest was $7.99 (Jan 2011).
Netflix Price History since Jan 2011
Netflix Standard (no ads), US. Monthly values, step series. Weight in the Real Inflation index: 1.2%.
Netflix price: every recorded change
| Effective | Price | Change | Source |
|---|---|---|---|
| Jan 2011 | $7.99 | see sources below | |
| May 2014 | $8.99 | +12.5% | see sources below |
| Oct 2015 | $9.99 | +11.1% | see sources below |
| Oct 2017 | $10.99 | +10.0% | see sources below |
| Jan 2019 | $12.99 | +18.2% | see sources below |
| Oct 2020 | $13.99 | +7.7% | see sources below |
| Jan 2022 | $15.49 | +10.7% | see sources below |
| Jan 2025 | $17.99 | +16.1% | see sources below |
| Mar 26, 2026 | $19.99 | +11.1% | see sources below |
Price in January of each year
| Year | January price | vs year before |
|---|---|---|
| 2011 | $7.99 | |
| 2012 | $7.99 | 0.0% |
| 2013 | $7.99 | 0.0% |
| 2014 | $7.99 | 0.0% |
| 2015 | $8.99 | +12.5% |
| 2016 | $9.99 | +11.1% |
| 2017 | $9.99 | 0.0% |
| 2018 | $10.99 | +10.0% |
| 2019 | $12.99 | +18.2% |
| 2020 | $12.99 | 0.0% |
| 2021 | $13.99 | +7.7% |
| 2022 | $15.49 | +10.7% |
| 2023 | $15.49 | 0.0% |
| 2024 | $15.49 | 0.0% |
| 2025 | $17.99 | +16.1% |
| 2026 | $17.99 | 0.0% |
Source
help.netflix.com
reuters.com
variety.com
streamingpricetracker.com
pricestub.com
Download the full history (CSV, item_id
netflix_standard)Notes and caveats
- Step series: the price applies from the change date until the next change. Current price is re-checked on each run from help.netflix.com/en/node/24926.
FAQ
How much is Netflix Standard now?
The US price of Netflix Standard without ads was $19.99 per month as of Oct 2026 (+11.1% vs a year earlier). Source: Official announcements and press coverage (dated price changes).
How much was Netflix Standard in 2018?
In January 2018 the US price of Netflix Standard without ads was $10.99 per month. Since then it has changed +81.9%.
When was Netflix Standard most expensive?
In our data (starting Jan 2011), the highest price was $19.99 (since Mar 26, 2026). The lowest was $7.99 (Jan 2011).
When did the price of Netflix Standard last change?
The most recent change in our data took effect Mar 26, 2026: from $17.99 to $19.99 (+11.1%). We have 8 recorded changes since Jan 2011.
How often is this page updated?
We re-check this item on every weekly refresh and record each official change with its effective date.